- Jul 25, 2015
- Reaction score
All of this is considered "Big Data." Big data is distinguised from "small data" by the three Vs - volume, velocity and variability. All of the clicks you make on your computer are part of big data. All of your comments here, and on other websites, are considered big data. Any online shopping you do is part of big data. Artificial intelligence and machine learning are used to make sense of what you do and deliver content relevant to who you are and what you do. Relevant content includes advertising, political content, links to other websites, videos and more.