| FOOD Blue Moon's brewer launching marijuana-infused 'beer'

rick4bama

Thread Starter
Bama Fan since 1965 and counting....
Scholarship Club
Joined
Oct 16, 2004
Messages
13,624
Reaction score
2,045
Points
0
I know some of you would want to know this!! :what:
Blue Moon's brewer launching marijuana-infused 'beer'

636518914436743810-marijuana-images-January2018-Trevor-Hughes1531.JPG

(Photo: Trevor Hughes, USA TODAY)
CONNECTTWEETLINKEDINCOMMENTEMAILMORE
DENVER — The inventor of Blue Moon beer is launching three marijuana-infused drinks that promise intoxication without the alcoholic headache.

The drinks, served chilled and initially only available in Colorado this fall, will contain no alcohol but will instead be infused with special marijuana formulas designed to mimic the effects of booze. Its developers say the drink will “hit” the user at the same pace as if they were drinking a beer.

Marijuana-infused foods typically take at least an hour to kick in, making it harder for consumers to accurately dose themselves.

"This is really about brewing great beers that beer drinkers love," said Keith Villa, who developed Blue Moon Belgian Wheat and worked for MillerCoors for 32 years. "You'd just swap out an alcoholic beer for one of our beers."

Several other companies offer cannabis beer, but they all lack the psychoactive compound, THC. Instead, they're infused with hemp extract to give them a marijuana taste -- and helps them grab headlines. Federal law prohibits brewers from using marijuana in their beers.

More: Craft brewers tap into cannabis-infused beers

Villa's "beer," because it lacks alcohol, skirts that federal ban, even though marijuana itself remains federally illegal. The longtime brewer said since retirement he's become a believer in the plant's benefits, especially when paired with the technology developed by his partners at Colorado-based Ebbu, which specializes in extracting and analyzing marijuana compounds.

Several other companies already manufacture marijuana-infused drinks or offer marijuana powders to sprinkle on food or in teas, but Ebbu says its technology allows them to provide specific feelings, like euphoria or relaxation. For the past several years the company's scientists been conducting double-blind tests on volunteers to help fine-tune their formulas.

Marijuana-infused sodas like these are widely available in cannabis dispensaries but users have complained they experiences are inconsistent and the "high" can take too long to kick in.

Marijuana-infused sodas like these are widely available in cannabis dispensaries but users have complained they experiences are inconsistent and the "high" can take too long to kick in. (Photo: Trevor Hughes, USA TODAY)

"We've really been able to dial in on those sensations that can deliver a consistent experience for the users," said Ebbu president Jon Cooper.

Villa said he hopes to develop three kinds of drinks to infuse with Ebbu products: a light beer, a wheat beer, and something heavier, like an Imperial or barrel-aged stout. In all cases, he'll make the beer as usual, remove the alcohol, and then add the cannabis extracts. The company hopes to have the beers on store shelves this fall, and plans to expand next year to other states that permit legal marijuana.
 

XXL TideFan

Don't go there
Century Club
Joined
Oct 13, 2009
Messages
2,281
Reaction score
802
Points
0
A person can download an app called Robinhood and trade weed stocks of the big players also. I threw $200 in to it and treat it almost like a video game and have bought and sold a few different ones and in a month I've increased it 48%. If I get it up enough I will buy a couple KG of silver and throw it in the safe......or let it ride and add to it.
 

TerryP

Ivory Club
Joined
Apr 5, 2006
Messages
39,402
Reaction score
7,884
Points
0
Marijuana-infused foods typically take at least an hour to kick in, making it harder for consumers to accurately dose themselves.
That's true. Well, except for things like the instructions.

Now, if we only had some data base that everyone could access—I don't know, perhaps even accessible on a device they carry around with them—that they could enter some kind of key phrase like "dosing amounts on edibles." Then, perhaps then, we'd have a situation where people could find out how much to ingest.
 

Top Bottom